The most important metric for Internet advertising is ________, which is the percentage of visitors to a site who complete a desired action.
A)click-through rates
B)page views
C)cost-per-lead
D)pay-per-click (PPC)
E)conversion rate

Question

Quizplus · Accepted Answer

The most important metric for Internet advertising is the conversion rate, which is the percentage of visitors to a site who complete a desired action, such as making a purchase or filling out a form. This metric directly measures the effectiveness of an advertising campaign in terms of generating desired results. Click-through rates, page views, cost-per-lead, and pay-per-click are also important metrics, but they are all secondary to conversion rate in terms of measuring success.

The Most Important Metric for Internet Advertising Is ________, Which