The coincidental survey technique is most often used with broadcast media and is conducted by randomly calling respondents in the target market to gain insight on whether the target audience is getting the message and, if so, what information or meaning the audience members receive.

Question

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The statement describes the coincidental survey technique accurately, indicating that it is used with broadcast media and involves randomly calling respondents in the target market to gain insight on message reception and meaning.

The Coincidental Survey Technique Is Most Often Used with Broadcast