Single-source research is allowing researchers to come closer to showing a causal relationship between advertising and sales.

Question

Quizplus · Accepted Answer

Single-source research combines data on consumer behavior and advertising exposure from the same source, allowing for a more accurate analysis of the impact of advertising on sales. Therefore, it can help establish a stronger correlation and potentially even show a causal relationship between advertising and sales.

Single-Source Research Is Allowing Researchers to Come Closer to Showing