Media-planning oversight is usually handled by the account planner, but it can also be contracted by the advertiser to independent companies who specialize in conducting media audits of the agency's media-planning and -buying operations.

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The Answer of Media-planning oversight is usually handled by the account planner, but it can also be contracted by the advertiser to independent companies who specialize in conducting media audits of the agency's media-planning and -buying operations.

Media-Planning Oversight Is Usually Handled by the Account Planner, but It