The classification to which a product is assigned is known as the ________.

Question

Quizplus · Accepted Answer

Product category refers to the specific group that a product belongs to based on its features, benefits, and use. It is a way for marketers to organize and classify products in a logical manner. Product position refers to the way a product is perceived by consumers in relation to its competition. Market mix refers to the various elements that marketers use to promote their products, such as price, promotion, place, and product. Product class refers to a group of related products that share common attributes and compete with each other. Product mix refers to the complete range of products offered by a company. Among the given options, only product category fits the definition given in the question.

The Classification to Which a Product Is Assigned Is Known