The four tools of product, price, place (distribution), and promotion are collectively referred to as the ________.

Question

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The four tools of product, price, place (distribution), and promotion are collectively referred to as the marketing mix. The marketing mix is the set of elements used by a company to promote and sell a product or service. It includes the product itself, the price, the place where it will be sold, and the promotion or advertising that will be used to market it.

The Four Tools of Product, Price, Place (Distribution), and Promotion