Which key player in marketing is the organization, company, or manufacturer producing the product and offering it for sale?

Question

Quizplus · Accepted Answer

The organization, company, or manufacturer producing the product and offering it for sale is the key player in marketing, as it is responsible for creating, designing, producing, and pricing the product. The marketer, supplier or vendor, distributor or retailer, agency, and brand manager all play important roles in the marketing process, but they are not the key player responsible for the product itself.

Which Key Player in Marketing Is the Organization, Company, or Manufacturer