Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have ________.

Question

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Integrated marketing communications require consistency in the message, look, and feel across all channels to create a cohesive brand image and improve the effectiveness of the communication strategy. While each channel may have its own specific objectives and budget allocation, the overall message and visual branding should remain consistent.

Integrated Marketing Communications Require a Company's Mass-Market Advertisements, Web Site