Some Asian and Middle Eastern countries are critical of what they see as America's materialism and disrespectful behavior toward women and elders and are worried that advertising will encourage their young people to adopt these viewpoints. The term to describe this phenomenon is ________.

Question

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The phenomenon being described here is cultural imperialism, which refers to the spread of one dominant culture over other cultures, often through media and advertising. Some countries fear that American advertising will encourage their younger generations to adopt values and behaviors that they see as opposed to their own cultural traditions.

Some Asian and Middle Eastern Countries Are Critical of What