Who determines the objectives for the advertising message?
A)the audience
B)the channel
C)the media
D)the advertiser assisted by its agency
E)the advertiser assisted by its agency and the media

Question

Quizplus · Accepted Answer

The advertiser, assisted by its agency, is responsible for determining the objectives for the advertising message. They have the most knowledge about their product/service, target audience, and business goals, and therefore can determine the most effective objectives for the message. The media and channel selection may influence the specific tactics used, but the overall objectives come from the advertiser and agency.

Who Determines the Objectives for the Advertising Message