Because AIDA assumes that consumers start with attention and wind up with a decision, it is referred to as a(n)________ model.
A)hierarchy-of-effects
B)communication
C)think-feel-do
D)advertising
E)stepwise

Question

Quizplus · Accepted Answer

The AIDA model is a hierarchical model that assumes that consumers start with attention, move on to interest, then to desire, and finally to action. This makes it a hierarchy-of-effects model.

Because AIDA Assumes That Consumers Start with Attention and Wind