Marketers coordinate marketing communication efforts to create ________, which means that individual messages have more impact working jointly to promote a product than they would independently.
A)effects hierarchy
B)conviction
C)transformation
D)synergy
E)resonance

Question

Quizplus · Accepted Answer

Synergy refers to the combined effort of multiple elements to achieve a greater impact than each element could achieve on its own. In marketing communication, this means that messages working together can have a greater impact than each message would have independently.

Marketers Coordinate Marketing Communication Efforts to Create ________, Which Means