The term ________ describes something that stimulates wants, touches the emotions, and creates feelings.
A) cognitive
B) resonant
C) liking
D) affective
E) transformative
Correct Answer:
Verified
Q22: _ is the process by which we
Q23: What is the problem with hierarchical models
Q25: Which of the following are drivers of
Q27: Ads that rely on arousing feelings such
Q28: _ results when an advertisement makes an
Q30: Using _,consumers select messages to which they
Q30: Subliminal advertising is primarily a(n)_ issue.
A)perceptual
B)affective
C)cognitive
D)behavioral
E)association
Q31: Which of the following is/are NOT drivers
Q32: Marketers coordinate marketing communication efforts to create
Q38: _ means the receiver of the message
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents