What is the problem with hierarchical models in planning advertising?
A)They are technically complex and difficult to use.
B)They require significant investments in technology to use.
C)The models do not take into account the rational, information-driven process consumers use to make a decision.
D)The models assume that people proceed through steps in a predictable fashion.
E)The models do not take into account consumers' perceptions.

Question

Quizplus · Accepted Answer

The problem with hierarchical models in planning advertising is that they assume that people proceed through steps in a predictable fashion. However, in reality, consumers' decision-making processes may be more complex and less linear than these models suggest. This can lead to inaccurate predictions of consumer behavior and ineffective advertising strategies.

What Is the Problem with Hierarchical Models in Planning Advertising