Procter & Gamble encourages a few teenagers to discuss its new products in chat rooms and to send product-related messages to friends via instant messenger and e-mail. P&G has found this to be an effective means of getting the message about a new product out among this age group. P&G is using ________.

Question

Quizplus · Accepted Answer

Procter & Gamble is using buzz marketing, which involves creating excitement and interest among consumers through word-of-mouth communication and online discussions. This approach is particularly effective for reaching the teenage demographic, who are highly influenced by their peers and social networks.

Procter & Gamble Encourages a Few Teenagers to Discuss Its