Turning the page in the newspaper or a magazine, hitting the mute button on the television, tossing unopened mail that looks like an ad, and deleting spam without looking at it are all examples of consumers ________ the message.
A)decoding
B)encoding
C)perceiving
D)filtering
E)accepting

Question

Quizplus · Accepted Answer

Filtering refers to the process of selectively paying attention to certain stimuli and disregarding others. In this case, consumers are consciously choosing to avoid or ignore certain messages, such as advertisements.

Turning the Page in the Newspaper or a Magazine, Hitting