Refer to the scenario below to answer the following questions.
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
-Mary was extremely satisfied with the product after she tried it, so she purchased the product again. She even told her mother and sister about the benefits of Oust and convinced them to try the product as well. What component of persuasion does this represent, and why do marketers want to attain this level of persuasion?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q116: In the communication process,what is noise and
Q117: Why do marketers value opinion leaders?
Q140: Describe the AIDA model.
Q142: Refer to the scenario below to answer
Q143: Refer to the scenario below to answer
Q144: Explain how cognitive and affective factors are
Q147: What type of learning occurs when a
Q148: Anheuser-Busch,a beer manufacturer,sponsors an advertising campaign to
Q149: Researchers were planning brand and positioning strategies
Q150: Mitch is very interested in all electronic
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents