Question 1

Refer to the scenario below to answer the following questions.
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
-What type of response is Oust attempting to generate among consumers?

Accepted Answer

The answer of Refer to the scenario below to answer...

Question 2

Refer to the scenario below to answer the following questions.
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
-Mary saw an ad for Oust on television and in a magazine, but she didn't purchase the product right away. She remembered the ads when she saw the product in the store and decided to try it then. What effect does this demonstrate?

Accepted Answer

The answer of Refer to the scenario below to answer...

Question 3

Explain how cognitive and affective factors are related in the persuasion facet of the Facets Model of Effects.

Accepted Answer

The answer of Explain how cognitive and affective factors are...

Question 4

Refer to the scenario below to answer the following questions.
Oust, a brand of air freshener, advertises how its product will get the odor out, not merely cover it up. The advertisement provides facts, information, and an explanation of how Oust can kill bacteria in the air that cause odors.
-Mary was extremely satisfied with the product after she tried it, so she purchased the product again. She even told her mother and sister about the benefits of Oust and convinced them to try the product as well. What component of persuasion does this represent, and why do marketers want to attain this level of persuasion?

Accepted Answer

The answer of Refer to the scenario below to answer...

Question 5

Why do marketers value opinion leaders?

Accepted Answer

The answer of Why do marketers value opinion leaders?...

Question 6

What type of learning occurs when a presentation of facts, information, and explanations leads to understanding?

Accepted Answer

The answer of What type of learning occurs when a...

Question 7

Anheuser-Busch, a beer manufacturer, sponsors an advertising campaign to curb drunk driving, using the tagline "Friends Don't Let Friends Drive Drunk." The company has also shown a burning automobile with the headline, "Ever Toast a Friend?" Which component of the behavioral response are these ads attempting to stimulate?

Accepted Answer

The answer of Anheuser-Busch, a beer manufacturer, sponsors an advertising...

Question 8

Mitch is very interested in all electronic devices from computers to stereos and pays attention to all advertisements related to these types of products, even if he is not purchasing one of these products. Why does he do this?

Accepted Answer

The answer of Mitch is very interested in all electronic...

Question 9

Researchers were planning brand and positioning strategies by asking respondents what they think of when they hear the brand name "iPod." Jan responded that she thought of "cool," "music," "freedom," "cutting edge technology," "hip," and "young." What are the researchers doing in this research? Why?

Accepted Answer

The answer of Researchers were planning brand and positioning strategies...

Question 10

On Wednesday Jim heard a radio ad about a new book by one of his favorite authors. On Saturday, at his wife's suggestion, he went shopping at the mall. When he saw the bookstore, he remembered the new book and went into the store to purchase the book. Explain the effect of the ad operating in this situation.

Accepted Answer

The answer of On Wednesday Jim heard a radio ad...

Quiz 4: How Brand Communication Works

Explain how cognitive and affective factors are related in the persuasion facet of the Facets Model of Effects.

Why do marketers value opinion leaders?

What type of learning occurs when a presentation of facts, information, and explanations leads to understanding?

Mitch is very interested in all electronic devices from computers to stereos and pays attention to all advertisements related to these types of products, even if he is not purchasing one of these products. Why does he do this?