Which of the following statements regarding attitudes is false?
A)Advertisers are interested in attitudes because of their impact on motivations.
B)Attitudes vary in direction and strength; that is, an attitude can be positive or negative, reflecting like or dislike, or it can be neutral.
C)Most attitudes are deeply set and cannot be changed.
D)Attitudes are important to advertisers because they influence how consumers evaluate products, institutions, retail stores, and advertising.
E)Attitudes are learned.

Question

Quizplus · Accepted Answer

This statement is false. While some attitudes may be deeply ingrained, research shows that attitudes can be changed through various interventions such as persuasion, social influence, and experiencing new information or events. Attitudes are not necessarily fixed and can be influenced over time.

Which of the Following Statements Regarding Attitudes Is False