What two variables are used to organize the VALS Lifestyle Framework?
A) resources and innovation
B) age and self-orientation
C) age and social class
D) resources and psychographics
E) social class and education

Question

Quizplus · Accepted Answer

The VALS Lifestyle Framework uses "resources" and "innovation" as the two primary variables to categorize consumers into different segments based on their motivations and resources.

What Two Variables Are Used to Organize the VALS Lifestyle