Old Navy's "SuperModelquins" campaign features mock supermodels with celebrity-worthy stories that are featured on TV and the Web. They've been featured in a flyer patterned after a celebrity magazine, have attended high-profile events, and have a presence on Twitter. What type of influence on consumer decision making is this campaign attempting?
A)psychological
B)cultural
C)values
D)benefits
E)demographic

Question

Quizplus · Accepted Answer

The campaign is attempting to influence consumer decision making through cultural means by creating a narrative and presence that aligns with celebrity culture, which can affect consumer perceptions and behaviors.

Old Navy's "SuperModelquins" Campaign Features Mock Supermodels with Celebrity-Worthy Stories