Adam Is Assisting in the Development of His Company's Marketing

Adam is assisting in the development of his company's marketing plan, and he has been assigned to assess the external and internal environments that affect the marketing operations. He will be looking at the company's history, products, and brands, as well as the competitive environment, consumer trends, and other marketplace trends that affect the product category. What type of analysis is Adam conducting?

A) business analysis
B) competitive analysis
C) internal/external analysis
D) market situation analysis
E) category analysis