In a SWOT analysis, strengths and weaknesses are ________, and opportunities and threats are ________.

Question

Quizplus · Accepted Answer

In a SWOT analysis, strengths and weaknesses are internal factors that an organization can control or improve, while opportunities and threats are external factors that cannot be controlled but can be capitalized on or mitigated against. Therefore, strengths and weaknesses are categorized as internal or primary factors, while opportunities and threats are categorized as external or secondary factors.

In a SWOT Analysis, Strengths and Weaknesses Are ________, and Opportunities