What do planners use to compare positions of competitors?

Question

Quizplus · Accepted Answer

Planners use perceptual maps to compare the positions of competitors. A perceptual map is a visual representation of how consumers perceive different brands in the market. It helps marketers understand the competitive landscape and identify opportunities for differentiation. Other options such as brand matrix, situation matrix, and SWOT map are useful tools for marketing planning but not specifically for comparing the positions of competitors. Differential map is another term for perceptual map, so it is the correct answer.

What Do Planners Use to Compare Positions of Competitors