The objectives for planning at the ________ level tend to focus on maximizing profit and return on investment.

Question

Quizplus · Accepted Answer

The objectives for planning at the business planning level tend to focus on maximizing profit and return on investment, as it involves making strategic decisions that will affect the overall success and profitability of the organization. Advertising planning and IMC planning refer more specifically to promotional activities, while marketing planning and tactical planning are more focused on specific marketing campaigns and strategies within the larger business planning framework.

The Objectives for Planning at the ________ Level Tend to Focus