A(n)________ plan is more tightly focused on solving a particular marketing communication problem than an annual marketing plan is.

Question

Quizplus · Accepted Answer

A campaign plan is designed to solve a specific marketing communication problem, such as launching a new product, entering a new market, or responding to a competitor's promotion. It is a shorter-term plan than an annual marketing plan and is focused on achieving a specific objective within a limited timeframe.

A(n)________ Plan Is More Tightly Focused on Solving a Particular