The percentage of the category purchases that are made by the brand's customers is known as ________.

Question

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Share of market refers to the percentage of category purchases that are made by the brand's customers, whereas customer equity refers to the total value of a company's customer relationships in terms of the customer's lifetime value, return-on-investment refers to the profitability of a particular investment, share of voice refers to the brand's advertising and marketing communications relative to its competitors, and customer value refers to the perceived benefits received by a customer in exchange for the cost of a product or service.

The Percentage of the Category Purchases That Are Made by the Brand's