Advertising shapes the position of a brand, but what anchors it in target consumers' minds?

Question

Quizplus · Accepted Answer

Personal experiences are what anchor a brand in the minds of target consumers. This includes any direct interaction or engagement with the brand, such as using the product or service, receiving customer service, or attending events or promotions. Personal experiences can leave a strong impression on consumers and influence their perception and loyalty towards the brand. While advertising, price, distribution, publicity, and sales promotions can all play a role in shaping brand position, they do not have the same long-term impact as personal experiences.

Advertising Shapes the Position of a Brand, but What Anchors