Which strategy is designed to focus attention on product differences that are important to consumers and that distinguish the company's product from its competitors?

Question

Quizplus · Accepted Answer

Product differentiation is designed to highlight unique features of a product that set it apart from its competitors. This strategy can help companies create a competitive advantage by emphasizing differences that are important to consumers. Segmentation, targeting, and benchmarking are related strategies but do not specifically focus on product differences. Feature analysis is a tool used to compare products and identify strengths and weaknesses.

Which Strategy Is Designed to Focus Attention on Product Differences