Which dimension of effective advertising represents the "art" part?
A) strategic dimension
B) personal dimension
C) creative dimension
D) media dimension
E) evaluative dimension
Correct Answer:
Verified
Q14: Which of the following is NOT another
Q15: To deliver information and aid understanding are
Q16: A marketing communication that is _ is
Q16: Which of Frazier's Six Creative Strategies is
Q17: Which dimension of effective advertising represents the
Q18: Which approach uses emotional appeals or images
Q22: Which type of message format is designed
Q23: Getting attention reflects the _ power of
Q24: When an ad amplifies the emotional impact
Q56: Which message format is an elaborate version
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