An Ad for Mongoose Mountain Bikes Shows a Serious Biker

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad is most closely related to the ________ strategy of Taylor's Six-Segment Strategy Wheel.

A) ration
B) ego
C) social
D) routine
E) acute need