Which of the following are the two categories of copy that print advertising uses?
A) display and body
B) headline and text
C) tagline and slogan
D) overlines and underlines
E) headlines and subheads
Correct Answer:
Verified
Q26: Copy tests of headlines using two versions
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Q28: _ include(s)all elements that readers see in
Q29: Which element in print advertising conveys the
Q30: Which type of direct-action headline states a
Q32: Howard Computers is a manufacturer of portable
Q33: All of the following are most likely
Q34: According to researchers,how many readers who read
Q35: _ includes the elements in a print
Q36: Which of the following is a type
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