All of the following are considered display copy EXCEPT which one?
A) caption
B) headline
C) subhead
D) tagline
E) slogan
Correct Answer:
Verified
Q2: _ includes all elements that readers see
Q8: What is the most important word selection
Q16: Which of the following can be described
Q19: A distinctive catch phrase that serves as
Q20: The person who shapes and sculpts the
Q21: Copy-tests of headlines using two versions of
Q22: The text of the ad is known
Q24: Which of the following copy elements in
Q35: _ includes the elements in a print
Q38: A line at the end of an
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