Copy-tests of headlines using two versions of the same ad are known as ________.
A)end-run tests
B)tag tests
C)split-run tests
D)dual tests
E)direct tests

Question

Quizplus · Accepted Answer

Split-run tests involve using two versions of the same ad to test which one performs better in terms of response rates or sales. Copy-tests, on the other hand, involve testing headlines, copy, or other elements of an ad or campaign to determine effectiveness. End-run tests, tag tests, dual tests, and direct tests are not commonly used terms in the field of advertising testing.

Copy-Tests of Headlines Using Two Versions of the Same Ad