Refer to the Following Scenario to Answer the Questions Below

Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. Travelocity.com uses the "Traveling Gnome" in its television commercials, often in humorous situations. For example, a recent ad showed the gnome in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair, and he said, "Am I going to die?"
-Because Travelocity.com is an online travel agency, it's only natural that it would use web advertising, particularly banner ads. The banner ads offered a discount for first-time users. What online copywriting strategy is this employing?

A) focusing surfers' attention
B) using an involvement device
C) changing the offer frequently
D) keeping the writing succinct
E) offering a deal