Toni is a copywriter for several clients' accounts. Regardless of the campaign, she falls back on general principles that guide her development of headlines for ads. Discuss two general principles that she likely uses when developing a headline for an ad.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q123: George just finished writing the copy for
Q126: Describe the purpose of product literature. What
Q127: Refer to the following scenario to answer
Q128: A magazine ad for Geico car insurance
Q130: If a company wants to advertise in
Q133: What is a major advantage of newspaper
Q134: Refer to the following scenario to answer
Q135: Vardaman Toyota routinely shoots television commercials in
Q137: A magazine ad for Aveeno moisturizing lotion
Q144: What kind of writing should a copywriter
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents