The dimensions of global marketing strategy include all of the following except:
A)Concentration of marketing activities
B)Development of cultural activities
C)Coordination of marketing activities
D)Integration of competitive moves
E)Integration of marketing mix

Question

Quizplus · Accepted Answer

The development of cultural activities is not a dimension of global marketing strategy. The other options listed are important aspects of global marketing strategy.

The Dimensions of Global Marketing Strategy Include All of the Following