Negotiation requires both customer and the salesperson:

Question

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Negotiation involves finding a mutually agreeable solution that satisfies both parties' needs. It does not necessarily mean that one party must be a winner and the other a loser. In many cases, the parties may have different perspectives, and coming to an agreement means agreeing to disagree on certain aspects. Both parties need to be flexible and make concessions, but persistent in their overall goals to find a mutually beneficial outcome. Arm-twisting is aggressive and unethical behavior and has no place in effective negotiation.

Negotiation Requires Both Customer and the Salesperson