Many firms have gained competitive advantage by disadvantaging rivals through:
A)cost leadership.
B)differentiation.
C)competitive innovation.
D)focused differentiation.
E)consumer differentiation

Question

Quizplus · Accepted Answer

Competitive innovation refers to creating new technologies, products or processes that provide a strategic advantage over competitors. By innovating and improving their products, firms can offer superior value to customers which in turn can drive sales and revenue growth, while also creating a barrier for competitors who may struggle to replicate or match the innovation. This can help the firm gain a competitive advantage and outperform rivals in the market.

Many Firms Have Gained Competitive Advantage by Disadvantaging Rivals Through