Caterpillar's attention was focused elsewhere when Komatsu made its first entry into the Eastern Europe and gained grounds. This is an example of:
A)collaborating.
B)loose bricks.
C)changing the rules.
D)layers of advantage.
E)differentiation.

Question

Quizplus · Accepted Answer

The term "loose bricks" refers to opportunities in the market that a company can exploit when a competitor is not paying attention or is focused elsewhere. In this case, Komatsu took advantage of Caterpillar's lack of focus on Eastern Europe.

Caterpillar's Attention Was Focused Elsewhere When Komatsu Made Its First