One reason cultural factors challenge global marketers is that many of these factors are hidden from view.

Question

Quizplus · Accepted Answer

Cultural factors can include a wide range of beliefs, values, customs, and behaviors that may be deeply ingrained in a society but not immediately evident to outsiders. These factors can also vary greatly within a single country or region, making it difficult for global marketers to properly understand and address them in their campaigns.

One Reason Cultural Factors Challenge Global Marketers Is That Many