In India, only about 10% of men who shave use Gillette razors. Worldwide, 50% of male shavers use Gillette products. To achieve greater penetration in India, Gillette rolled out a no-frills brand that costs 15 rupee ---- about 34 cents. The Gillette Guard has a lighter handle that is cheaper to produce. It also lacks the lubrication strip found in Gillette's more expensive razors, and replacement blades cost only 5 rupees (11 cents). This use of data and process are described as:
A)demand pattern analysis.
B)income elastic analysis.
C)factor analysis.
D)market estimation by analogy.
E)multidimensional scaling.

Question

Quizplus · Accepted Answer

The use of data and process in rolling out the Gillette Guard razor in India is best described as "market estimation by analogy." In this case, Gillette is using its understanding of the global market for shaving products to estimate the potential market for a lower-cost razor in India. By analyzing global trends and demographics, Gillette is making an educated guess about how successful a low-cost razor will be in India based on similar markets in other countries. This is an example of market estimation by analogy, which involves using data and insights from similar markets to make strategic decisions about entering new markets.

In India, Only About 10% of Men Who Shave Use