Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience. This type of consumer segmentation by Campbell's Soup is referred to as:
A)demographic.
B)occupational.
C)psychographic.
D)benefit.
E)behavioral.

Question

Quizplus · Accepted Answer

Campbell's Soup is targeting consumers based on the benefit they seek, which is convenience, making it a benefit segmentation.

Campbell's Soup Is Making Significant Inroads into Japan's $500 Million