During the unfreezing stage of organizational change, managers need to establish a sense of urgency, which may be accomplished by providing employees with reports indicating that the firm faces significant problems.

Question

Quizplus · Accepted Answer

Most managers start by creating a sense of urgency during the unfreezing stage. This often takes creativity. For example, the CEO might present executives with a (fictitious)analyst's report describing the firm's imminent demise.

During the Unfreezing Stage of Organizational Change, Managers Need to Establish