Question 1

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
A)interest-based social network.
B)affinity community.
C)practice network.
D)sponsored community.

Accepted Answer

A

Question 2

Which social network functionality allows users to easily post messages to the entire community?
A)message board
B)chat
C)instant messaging
D)e-mail

Accepted Answer

A message board is designed specifically for users to post messages that can be seen by the entire community. Chat, instant messaging, and e-mail are more targeted forms of communication that are usually only seen by one or a few recipients.

Question 3

Auction prices are always lower than prices in fixed priced markets.

Accepted Answer

Auction prices can be higher or lower than prices in fixed priced markets, depending on factors such as demand, competition, and seller strategy.

Question 4

Facebook is an example of a(n):
A)interest-based social network.
B)affinity community/social network.
C)general community/social network.
D)practice network.

Accepted Answer

Facebook is a general community/social network where people with different interests and affiliations can connect and interact with each other. It is not limited to a specific interest or practice.

Question 5

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

Accepted Answer

The answer of In C2C auctions, a business owns or...

Question 6

Most of today's well-known portals began as search engines.

Accepted Answer

Many of today's popular portals, such as Google, Yahoo, and Bing, started out as search engines before expanding their services and offerings to become more comprehensive online destinations.

Question 7

Which of the following is a community of members who self-identify with a demographic or geographic category?
A)practice network
B)sponsored community
C)affinity community
D)interest-based social network

Accepted Answer

An affinity community refers to a group of members who self-identify with a certain demographic or geographic category, such as a community for LGBTQ individuals or a community for residents of a particular city or state. The other options are not necessarily defined by self-identification with a particular demographic or geographic category. A practice network refers to a community of professionals in a specific field, a sponsored community is typically created by a brand or company for marketing purposes, and an interest-based social network is defined by shared hobbies or interests rather than demographics or geography.

Question 8

According to the Internet Complaint Center (IC3), Internet auto-auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

Accepted Answer

The Internet Complaint Center (IC3) reports various types of internet fraud, but internet auto-auction fraud is not necessarily the most commonly reported offense or generating over 25 percent of all complaints. The statistics can vary over time.

Question 9

Keeping bid increments low increases the number of bidders and the frequency of their bids.

Accepted Answer

When bid increments are low, bidders may feel like they have a better chance of winning and may be more willing to place multiple bids. This can increase the number of bidders and the frequency of their bids, leading to a more competitive auction.

Question 10

In a Dutch-Internet auction, the highest price wins.

Accepted Answer

The answer of In a Dutch-Internet auction, the highest price...

Question 11

Which social network functionality allows users to create Web pages that describe themselves?
A)friends network
B)profiles
C)storage
D)membership management tools

Accepted Answer

Profiles allow users to create personalized web pages that describe themselves, their interests, and their activities. This functionality is a key feature of social networking sites, and it allows users to share information about themselves with their network of friends and followers. Choices A, C, and D are not relevant to the given question.

Question 12

Portals are among the most frequently visited types of sites on the Web.

Accepted Answer

Portals such as Yahoo, MSN, and AOL are popular and frequently visited sites on the web.

Question 13

Closed bidding permits price discrimination without offending buyers.

Accepted Answer

Closed bidding allows the seller to offer different prices to different bidders without revealing to others, thus avoiding offending them. This enables price discrimination.

Question 14

Social network participation is one of the most common usages of the Internet.

Accepted Answer

Studies and statistics show that social network participation is indeed one of the most common and popular usages of the Internet among users of different ages and demographics.

Question 15

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Accepted Answer

The statement is true as a larger audience and longer time on the site creates more opportunities for advertising and revenue generation.

Question 16

The average user spends more time on Google+ than on Facebook.

Accepted Answer

This statement is false. According to Statista, in 2020, the average daily time spent on Facebook was 38 minutes while on Google+ it was 3 minutes.

Question 17

iVillage.com is an example of a(n):
A)interest-based social network.
B)affinity community.
C)sponsored community.
D)practice network.

Accepted Answer

iVillage.com is an affinity community as it focuses on bringing together women with similar interests and needs. It provides information, resources and forums for women to connect and support each other.

Question 18

Consumers in auctions are driven solely by value maximization.

Accepted Answer

Consumers in auctions are influenced by a variety of factors including value maximization, competition, emotions, and social influences, not solely by the desire to maximize value.

Question 19

Which of the following was a primary feature of early online communities?
A)chat
B)network discovery
C)widgets
D)message boards

Accepted Answer

While chat and network discovery may have been present in some early online communities, message boards were a primary feature that facilitated communication and collaboration among members. Widgets were not a prominent feature in early online communities.

Question 20

One of the first online virtual communities was:
A)The Well.
B)Myspace.
C)AOL.
D)Salon.com.

Accepted Answer

The Well, short for "Whole Earth 'Lectronic Link," was founded in 1985 and is considered one of the first true online virtual communities. It was created as a platform for discussions on various topics and still exists today with a devoted user base. Myspace and AOL came later, with Myspace starting in 2003 and AOL existing primarily as an internet service provider before branching out into other areas. Salon.com is a news and opinion website that has a community aspect but is not primarily a virtual community.

Quiz 10: Social Networks, Auctions, and Portals

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n) :

Which social network functionality allows users to easily post messages to the entire community?

Auction prices are always lower than prices in fixed priced markets.

Facebook is an example of a(n) :

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

Most of today's well-known portals began as search engines.

Which of the following is a community of members who self-identify with a demographic or geographic category?

According to the Internet Complaint Center (IC3), Internet auto-auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

Keeping bid increments low increases the number of bidders and the frequency of their bids.

In a Dutch-Internet auction, the highest price wins.

Which social network functionality allows users to create Web pages that describe themselves?

Portals are among the most frequently visited types of sites on the Web.

Closed bidding permits price discrimination without offending buyers.

Social network participation is one of the most common usages of the Internet.

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

The average user spends more time on Google+ than on Facebook.

iVillage.com is an example of a(n) :

Consumers in auctions are driven solely by value maximization.

Which of the following was a primary feature of early online communities?

One of the first online virtual communities was: