The Niketown running club that organizes twice weekly evening runs for Nike customers is an example of a ________.
A)frequency marketing program
B)basic customer relationship
C)club marketing program
D)consumer-generated marketing program
E)structural benefit provided for top customers

Question

Quizplus · Accepted Answer

The Niketown running club represents a club marketing program where Nike customers are offered a unique experience of taking part in regularly organized evening runs, which helps create a stronger community and engagement with the brand.

The Niketown Running Club That Organizes Twice Weekly Evening Runs