Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the ________.
A)product concept
B)production concept
C)selling concept
D)marketing concept
E)societal marketing concept

Question

Quizplus · Accepted Answer

The product concept is the correct answer because it is based on the idea that customers will favor products that offer the most quality, performance, or innovative features. In this case, railroads focused on the trains themselves (a product) rather than understanding the broader need of customers for transportation, which could include other modes beyond trains.

Railroads Were Once Operated Based on the Thinking That Users