Jolene's firm believes that consumers will not buy enough of its products unless the firm undertakes a large-scale selling and promotion effort. Jolene's firm is practicing the ________.
A)production concept
B)marketing concept
C)selling concept
D)relationship concept
E)social advertising campaign

Question

Quizplus · Accepted Answer

The given scenario reflects the selling concept, which emphasizes on aggressive selling and promotion to make consumers buy more of the company's products.

Jolene's Firm Believes That Consumers Will Not Buy Enough of Its