Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using television advertising. Pete knows that today few successful firms still practice this type of true ________ and are instead turning to selective relationship management.
A)club marketing
B)frequency marketing
C)mass marketing
D)customer satisfaction
E)marketing segmenting

Question

Quizplus · Accepted Answer

The phrase "true ___" suggests that the missing word refers to an old-fashioned or outdated approach to marketing. The only option that fits this description is "mass marketing," which involves targeting a broad audience with a generic message, rather than building relationships with individual customers. The mention of "selective relationship management" further reinforces the idea that mass marketing is being contrasted with a newer, more personal approach. Options A and B are not relevant, as there is no discussion of loyalty programs or targeted promotions. Option D is too vague, as customer satisfaction can be a goal regardless of the marketing strategy used. Option E is also a possibility, but it is not directly mentioned in the passage, and it is less clear than option C.

Pete Sanchez, a Recent Graduate of Business School, Has a Different