Ben & Jerry's challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and community welfare in their day-to-day decisions. Actions such as this by companies seizing the opportunity to do well by doing good reflects ________.
A)virtual marketing
B)caring capitalism
C)profit marketing
D)sustainable marketing
E)myopia

Question

Quizplus · Accepted Answer

Caring capitalism refers to businesses that integrate social and environmental concerns in their operations and interactions with stakeholders, aiming to benefit both society and the company.

Ben & Jerry's Challenges All Stakeholders, Including Employees, Top Management